We teamed up with Backpocket Brewing Company in Coralville, Iowa, right before the brewery kicked off a rebranding campaign. Our goal was to build excitement about the new look and grow the brewery's following on social media. We also wanted to unify the brewery's online presence at all three of its taprooms around Iowa. To do this, we took over management of Backpocket's social media and started training the brewery's taproom managers and marketing team on how to take professional-looking cell phone photos and what type of content and voice should be used in posts.
We worked with Springfield Brewing Company for two years as the brewery expanded into Arkansas and added new core beers. Springfield is an incredibly competitive beer town. With a population of just 160,000, the city has more than five craft breweries. Brew Co. needed a voice and a message that stood out from its competitors. We worked with their talented marketing and sales team to hone in on Brew Co's core message -- Enjoy life in the Ozarks. We also spent that two-year period building a cache of photos the brewery could pull from for future marketing and beer releases.
As a startup in the beauty industry, Solely Jolie needed to quickly establish a professional presence online that vendors could trust. But the brand also needed an identity that was engaging and interesting for followers. We focused on telling the company's two stories. One was about the founder Amy Blansit and her adventures as a small business startup. The other was about the makeup brush clearing palette.